At CExchange we see a much wider view of the retail market than any other company in the trade-in space considering the fact that we do business with over 40 different companies in the business of selling (and buying) electronics and cell phones. So why do we think the iPhone 5 will be HUGE? Data my friends, data. We have a report we developed which we call the Trade Interest Index. This report tracks trade-in activity and interest across our base of partners as new phones are announced and released. We will begin releasing a snapshot of this data to the press and other interested parties over the next few weeks. To get the Trade Interest Index, we monitor customer activity on our sites around all news related to iPhone 5. What is now abundantly clear is that there is unparalleled interest in trades for this new iPhone. We have seen huge spikes in activity on the release of any news, and we see trends that foretell an unprecedented impending launch. Is it the possibility of a larger screen, faster processor, SIRI that actually listens (and understands), or just the fashion statement that is a new iPhone? Our data doesn’t tell us that unfortunately, but it does tell us that awareness of trade-in is growing rapidly, consumers are keenly interested in upgrading, and the new iPhone will far exceed any other iPhone launch in history. Be prepared for the rush, because iPhones, services, and accessory sales generated as a result of high value trade-up will be HUGE, and if you are a retailer you can take that to the bank!